résumé

C

EXECUTIVE SUMMARY

I am a seasoned unicorn creative veteran with over 15 years of experience creating high-impact B2B and B2C print, digital, and motion graphics, 5 years of experience working with SharePoint and PowerPlatform (including administration), and 3 years of experience designing, developing, and administering WordPress sites including API integrations and bespoke development directly driving lead capture and conversion.

SKILLS & PROFICIENCIES

Skills

  • Meticulous organizational skills
  • Superb written and verbal communication and collaboration skills
  • Strong creative judgement with excellent layout, design, and typographic skills
  • Excellent computer skills encompassing enormous range of creative and development suites
  • Strong project management instincts
  • Able to communicate effectively with teams of highly varied functions and specialties
  • Able to prepare files for pre-press and production printing
  • Able to maintain a high standard across a high volume of work
  • Able to gather and translate stakeholder requirements into finished solutions independently

Software Proficiencies

Adobe Creative Cloud

  • Acrobat Pro ••••
  • After Effects •••
  • Bridge ••••
  • InCopy ••••
  • InDesign •••••
  • Illustrator ••••
  • Photoshop ••••
  • Premier •••

Microsoft

  • Azure/Entra ••
  • Excel ••••
  • PowerBI ••
  • PowerApps •••
  • PowerAutomate •••
  • PowerPoint •••••
  • SharePoint ••••
  • Visio •••
  • Visual Studio Code ••••
  • Visual Studio ••
  • Outlook ••••
  • Word ••••

CMS

  • Wordpress ••••

    • CF7 •••
    • Divi •••
    • GravityForms •••
    • ACF •••
  • Optimizely ••

Other

  • Canva •••
  • Figma •••
  • SEMrush •••
  • SendGrid •••
  • Stripo ••••
  • SundaySky •••
  • Yext •••

Languages

  • HTML5 •••••
  • CSS3 •••••
  • HTML for Email •••••
  • JavaScript •••
  • JSON ••••
  • php •••
  • C# •••

EXPERIENCE

Sr. Visual Designer (March 2025 - April 2026)
Visual Designer (March 2023 - March 2025)
New American Funding

Responsibilities

  • Creation of high-impact B2B and B2C marketing collateral design including fliers, postcards, banners, brochures, digital display ads, social carousels and static posts, slide decks, slide deck templates, emails, and email templates
  • Logos, stationary, and other brand identity material and documentation
  • Email design and development using WYSIWYGs and hand-coding for legacy systems
  • Ensuring collateral is on-brand and conforming to creative guidelines as set forth in the brand guide
  • Working with project managers and stakeholders to determine requirements and project scope
  • Filming internal quarterly OKR videos with CSO on-site
  • Build and maintain PDF templates with baked-in calculation and formatting scripts
  • Creation of customizable video asset templates
  • Build and maintain SharePoint-based solutions for automating creative production & distribution to recipients
  • Build and maintain SharePoint-based cost calculators for other business units

Achievements

  • Collaborated on company's first national brand campaign: "Hell Yeah, You're Buying a Home"
  • Built interactive calculators for estimating costs of certain loan products driven by SharePoint Data, enabling reliable estimations for certain complex mortgage product scenarios with source data easily updated by non-technical users
  • Designed, built, and deployed a SharePoint solution for automating the creation of personalized certificates of completion .pdfs, their email notifications, and the back-end data structure with off-the-shelf connectors
  • Introduced scripted Acrobat .pdfs for enabling self-servicing by loan officers for specific mortgage scenarios, routinely the most-downloaded marketing assets from the internal platform.

Application Developer (March 2021 - March 2023)
Digital Media Specialist (March 2023 - March 2025)
L.A. Master Holdings, LLC

Responsibilities

  • Design of high-impact B2C and B2B marketing collateral across web, print, motion, and digital display design
  • Logos, stationary, and other brand identity material and documentation
  • Ensuring collateral is on-brand and aligned with the creative guidelines set forth in the brand guide
  • Design, development, & maintenance of corporate websites including UI/UX, plugin extensions, SharePoint API endpoints, and hosting/DNS administration
  • Technical SEO (schema.org and json+ld)
  • SharePoint & wp-json API integration
  • Assisting in Azure, AAD, SharePoint, Exchange, and Power Platform administration on multiple company tenants.

Achievements

  • Rebuilt and redesigned corporate website, integrating with company SharePoint data, json+ld, and synchronization with Yext's API for 200+ brick and mortar locations and new online business
  • Designed, developed, deployed, and maintained Find-an-Agent tool for LA insurance website & integrated with corporate SharePoint data
  • Designed, developed, and maintained entire suite of company’s interactive .pdf documents
  • Standardized logo and branding design and management for L.A. Insurance, L.A. Mortgage, and other brands
  • Website design for L.A. Insurance, USA Underwriters, and L.A. Mortgage
  • Built personnel on and off-boarding apps and associated tracker lists for the HR department to easily interface with other departments during those key processes
  • Integrated a Five9 Virtual Call Center and soft phone with a SalesForce organization with SSO and campaign synchronization in under 3 weeks having had no prior experience in either platform or telephony administration
  • Designed PowerApps Canvas Apps and forms interfacing with SharePoint data with tabs, multiple interface modes, slicers, and ease animations

Art Director (Autumn 2009 - July 2019)
Better Health Market & Cafe

Responsibilities

  • Design of high-impact, fast-paced print and digital advertising design including high-volume sales circulars, direct mailers, newspaper, and magazines with a focus on conversion
  • Design of internal store marketing including shelf tags and templates, menus, and retail signage
  • Ensuring collateral is on-brand and conforming to creative guidelines as set forth in the brand guide
  • Photograph and retouch products and maintainance of corporate product photography database for use in print, email, and e-commerce
  • Develop scripts for excel and InDesign to improve production efficiency and decrease turnaround time

Achievements

  • Coordinated with internal and external stakeholders to design and produce monthly sales circulars for grocery, wellness, beauty, and sports nutrition items to 300,000 recipients and generates over $1.2 million in advertising revenue annually
  • Maintained library of pseudo-3D Photoshop mock-ups for rapid label design prototyping and visualization
  • Designed and maintained entire library of company stock assets and in-house photography library
  • Designed wrap for brand-new Ford E-350 refrigerated van